- 1 White label marketing is an opportune way of growing your budding consultancy practice.
- 2 What Selmore recommends when considering your white label marketing deal…
- 2.1 1. Get first-hand experience – before white label marketing
- 2.2 2. Work with a white label marketing solution that has a formula
- 2.3 3. White label marketing campaigns need a framework for integrity
- 2.4 5. Qualify customer need thoroughly to succeed of white label marketing
- 2.5 6. White label marketing relies heavily upon good project management
- 2.6 7. White label marketing should have clear accountability
- 2.7 8. Manage expectation to succeed at white label marketing
- 3 Why not become a white label reseller of the following marketing services:
- 4 Share this:
White label marketing is an opportune way of growing your budding consultancy practice.
How about it, then…white label marketing as value-added services for your business consultancy?
This could potentially be just the growth factor both you and your clients have been waiting for.
But how do you go about making the right choice of white label provider/partner?
What better way than becoming a customer yourself!
There is no greater confidence you can have for something than to have experienced the benefits firsthand.
Honesty is a winner hands down.
Time to hit the market and trial some marketing solutions…but wait, what exactly are you looking for, and why?
It sounds like you might need some help…
Selmore Digital Business Consultants have 7 years experience in providing varied marketing solutions to a diverse small business audience.
Drawing from our experience, we’ve put together a few pointers to help you establish some important criteria for selecting a partner for white label marketing.
What Selmore recommends when considering your white label marketing deal…
The following points are the biggest lessons we’ve learned about trusting marketing services, having run one ourselves over the last 7 years:
1. Get first-hand experience – before white label marketing
In order to honestly and confidently pass on any benefits, you should have experienced them firsthand.
If you are thinking about taking on a marketing service as a white label offering to your clientele, first have a taste of it yourself.
The success of the venture will only rely on you being able to sell the service anyway.
What better preparation could you make than having used and succeeded with the solution yourself?
Selling something having benefited from it comes across less as a sell and more of a genuine recommendation.
Just think of how successful and prominent product and service review websites have become.
They are one of the most effective online selling precursors of their time.
Think Tripadvisor, TrustPilot, Techadvisor etc. the list goes on…
The content is written by users, for users. So persuasive.
It’s lay-language and entirely accessible and understandable to all levels of proficiency.
This is the first step in making a good go of selling white label marketing services.
2. Work with a white label marketing solution that has a formula
A formula is essentially a recipe.
A predictable array and with quotas of prescribed ingredients which when thrown together by a trained hand simply, gets results.
Recipes allow beginners to close the performance gap on their more experienced peers, through following their footsteps.
Not a guarantee by any means, but a leg up, for want of a better phrase – which is repeatable and measured.
With a formula, you will always have a pretty good guess of where you went wrong, should you come short.
The ordering of steps give users traceable landmarks to locate diversion if end results indicate that they lost their way.
Many marketing services claim to be formulaic and prove to be rather mysterious.
Be sure of your chosen white label marketing providers’ formula before advocating to clients.
3. White label marketing campaigns need a framework for integrity
Frameworks grant structure and integrity.
A marketing campaign without either is highly likely to fail.
Frameworks allow for boundaries and containment.
Business has boundaries (cost, time, resources etc.) these must be reflected within planning documentation, for the benefit of all stakeholders.
This keeps all contributors both figuratively and literally one the same page, giving cohesion and adhesion to the team and the pan.
A tried and tested framework is golden. One that has withstood the rigours of being critiqued and put under pressure, which has taken on the stress of a practical project environment and has proven fit for purpose.
4. No framework is perfect.
Therefore be pre-warned before commencing your white label marketing arrangement, frameworks are prone to continuous iterations – much like software programs, they need updating.
But the expectation is that with each improvement, you’ll only end up with a more competent and finely tuned engine.
5. Qualify customer need thoroughly to succeed of white label marketing
As many team sports analogies will tell you, the handover is the most critical function of performance.
Think about the most regularly touted MVPs or most valued players – the are typically playmakers.
Playmakers are team members whose makes the whole effort gel together.
Playmakers receive the most involvement (as proven statistically) and are adept at encouraging the highest level of involvement among their peers. They are agents of unity, promoting order and functionality, as one. Priceless.
When taking on a white label marketing partner, to get the best results i.e. high conversion of sales and retention, learn to hand over with excellence.
Like any master of passing (…like a quarterback or even a relay runner) will tell you , one of the most important key success factors for performing their role is understanding the unique needs of the receiver.
Once you know how best to improve the chances of the receiving team member of excelling once they’ve been served, then you’ve got great advantage.
Next, you just need sound communication and good practice.
6. White label marketing relies heavily upon good project management
Project management is largely about controlling variables within a controlled environment in order to steer a successful effort.
Frameworked approaches, like Prince2 or Agile, may vary in their degree of control exercised – but the idea is that there is an agreed system and attitude for collaboration.
The benefit of project management is the reduction of uncertainty and loss during implementation.
In other words, better chances of achieving the desired result.
Most white label marketing firms will have adopted their own preferred slant or taste of project management.
Consider how user-friendly the chosen partner’s approach is likely to be for your clients. Attempt to make the act of cooperation as friction-less as possible.
7. White label marketing should have clear accountability
Every contributor to a white label marketing project must know their place and their objective.
White label marketing is very much a team effort.
Accountability must never stray into criticism and finger pointing, but having an understanding of remit brings transparency and shared understanding.
If each person understands their position, as it were, then the team can hold its formation more diligently.
8. Manage expectation to succeed at white label marketing
Being prepared for what to expect is a great way to keep your clients attention span.
One of the most difficult challenges we have experienced throughout our time as marketing consultants has been maintaining client’s buy-in to the projects.
Once they’re in, you want to keep them in.
There will always be rough patches in projects. Making sure clients know explicitly what has happened, what is happening and what is planned next is critical.
Much like a story, with a beginning, middle and end – so a good project must lead a client through the ups and downs, keeping them riveted throughout.
9. Keeping the confidence of the client to absorb the shocks of uneven terrain along the journey depends largely on warning and smoothing over with cushioning by expectation.
Why not become a white label reseller of the following marketing services:
White label marketing is a general term. The following niche disciplines are more focused functions within the area of marketing which might just be the add you are looking for:
Try white label SEO marketing
Scaling the Google search rankings is the dream for many a business. Which one of your clients wouldn’t want to benefit from premium location virtual footfall?
With a responsible and transparent approach, white label SEO services, including link building and niche directory citations, can add great value.
Try white label content marketing
Link bait for engagement by content marketing is a cost effective way of attracting and nurturing prospective new customers.
Showing your target audiences what you’ve got in as illustrative way as possible allows for a close look at your business’s inner workings.
Why not partner with a white label content marketing agency?
Blog posts, long form articles, eCommerce page copy, videos, slideshows and more – fully branded, researched and primed for opening new business doors online.
Try white label web copy writer
Web copy, printed copy, whatever the copy – it is no doubting the long term value that a well written piece of copy can be for your business.
Professional copy writing is a simple white label add-on to your existing consultancy services.
Try white label conversion rate optimization & re-development
Many customers already have existing websites.
When your client is dissatisfied with their website’s current performance, why not snap up the opportunity to extend your business relationship?
White label CRO is managed by website development firms or freelancers with the ability to improve your clients’ ROI with discreetly implemented amendments.
Thorough analytical investigation, followed by a meticulous plan, leading on to expert iterations – you can multiply your client’s online profitability, with little risk.
Try white label web design
A no-brainer nowadays is white label web design or development.
Whilst there are countless free web building platforms and budget price professional designers – the value of getting a website just right, is critical.
It sets the tone for most of your online business identity. A website is a hub into which all other digital assets dovetail. Therefore, it sets a standard which you ought to get right first time.
Lost time and perhaps money from getting a web design wrong first time around can be quite a painful problem to correct. Especially with other campaigns being dependant.
Partner with a reliable web partner and use white label web services to advance your business.
Are you interested in acquiring some reliable white label marketing services?
Get in touch, we might be able to help you.
Do you have any white label marketing experiences which your fellow readers might benefit from?
Feel free to comment below.