Marketing Terms

Above the line

What is above the line? ‘Above the line’, in a traditional marketing sense, describes one-to-many broadcast advertising channels. Examples of...

Search Visibility

Search visibility is the cumulative benefit of a website’s combined search engine rankings. For example: A website with 10 pages...

Ad Impression

Ad impression is the singular occasion when a digital advert appears on the screen of a web user. The effectiveness...

Domain Authority

Domain authority is a comparative score given to a website estimating its ability to appear ahead of it peers in...

Lead Generation

Lead generation is the business process by which companies (or sole proprietors) attract and identify new potential buyers for their...

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