Lead Generation

(42% Of Marketers Don’t Segment) Yet, 8/10 Buyers Prefer It

March 29, 2022 by Selmore

This is an astounding statistic.

And given my experience – I could buy it.

Market segmentation is easily one of the least practiced marketing disciplines out there, despite there being so many ‘marketers’ around.

The statistic says, 42% of marketers don’t segment – and I’d say most of the remaining 58% aren’t doing it right.

But why is segmentation SO important?

And how is it done properly?

Listen up…

March 27, 2022 by Selmore

It’s the ultimate leverage for conversion in sales.

Seeing stuff that you absolutely need (and is certain to kick-off your successes), but it sits behind the shop window.

You can see it, but you can’t have it – unless you pay the right price.

And worse still, you can see a whole crowd of folks inside – lapping up the value.

You feel like you’re missing out.

This is the draw of the online gated community.

March 24, 2022 by Selmore

I’ve known for some time now that a free PDF give away should be a great lead generation tool.

But, I’ve just seen so many fruitless cases of its use that I almost began to doubt.

However, his example is one that revived confidence in the ploy.

March 23, 2022 by Selmore

Your business website should be oriented to your sales funnel.

(After all, you do want your site to help you sell more and get more leads, right?)

Your site therefore is not just a digital sales brochure…

March 21, 2022 by Selmore

If you are anything but new or a beginner to WordPress, then the name Syed Balkhi will be familiar to you.

March 16, 2022 by Selmore

Want to sell more online?

Everybody knows the answer to that question is:

SEO.

Getting on the first page of Google to generate some visitors to your website.

Everyone’s got an opinion on it.

However, Google built the software.

(…they also wrote the book, although not many have read it…)

And their mission is to help you become the people’s choice.

So today, if you’re still in doubt about generating leads through organic search…