It's how we got started. An early client of ours was a caterer, we had to solve, "How to get catering leads?"
Catering leads were the first issue we had to tackle in our marketing consultancy.
To date, corporate catering niches have proved the most successful online lead generation territory for Selmore.
Our client's questions over the years generally have been...
- 0.1 1. "I need to get more get more catering jobs...will this work for me?"
- 0.2 2. "How can I market my catering business?"
- 0.3 3. "I want to build a catering business, can you help?"
- 0.4 4. "What's the best way of getting more catering orders?"
- 0.5 5. "Please help me increase my catering sales..."
- 0.6 6. "Will your lead generation campaigns help me market a catering business?"
- 1 Looking for an example of the sort of catering leads our campaigns generate?
- 2 Background
- 3 Our mission: to build the ultimate lead generation website for generating catering leads...
- 4 Case study for generating both private and corporate catering leads
- 4.1 Brand design for a website to generate catering leads
- 4.2 Call to action for website generating catering leads
- 4.3 WordPress content management system to build a website for generating catering leads
- 4.4 Conversation rate optimisation for a website generating catering leads
- 4.5 Information architecture for a website generating catering leads
- 4.6 Photography for a website generating catering leads
- 5 Results from our campaign to generate online catering leads
1. "I need to get more get more catering jobs...will this work for me?"
In short, yes.
Our online lead generation campaigns for caterers do get them more catering leads.
Which in turn gets them more catering jobs.
Highly profitable ones.
With potential for much repeat bookings.
2. "How can I market my catering business?"
Our campaigns will help you market your catering business effectively, using Google search engine to reach your audiences.
The results are cumulative, consistent and ongoing.
3. "I want to build a catering business, can you help?"
Catering leads produced from our online marketing campaigns help build catering businesses, either from scratch if you've just started up, or have an existing catering businesses.
4. "What's the best way of getting more catering orders?"
The kind of catering orders our campaigns generate are from businesses in your local area or region who want:
...guest meeting catering...
...staff event catering...
...film set catering...
...canteen cover catering...
...outdoor festival catering...
...and much, much more!
5. "Please help me increase my catering sales..."
Over the years we have refined our technique so that the catering leads generated, directly correlate to increased catering sales.
6. "Will your lead generation campaigns help me market a catering business?"
Our lead generation campaigns, in turn, increase your share of the catering market you are in.
Looking for an example of the sort of catering leads our campaigns generate?
Here's an example of the type of corporate catering enquiry which our client's have enjoyed:
Example corporate catering leads
A typical corporate catering lead produced by Selmore...
One of our early clients, was looking to diversify his income and thought to add weekend private and corporate catering as an additional string to his bow.
His idea was to purchase some event catering equipment and use his van to run outdoor catering at events.
The niche was outdoor hog roasting...
...& market territory was London and Home Counties.
At the point which we began holding talks with our catering client, our experience in using search engine marketing to generate catering leads was well practiced.
We showed our new client an existing corporate catering lead generation website which we had produced for another client.
He was sold at first glance.
The quickest and 'least resistance' sales process ever.
Our mission: to build the ultimate lead generation website for generating catering leads...
Seeing we had once before produced a client website in a neighbouring niche for generating regional catering leads, with great success - we were very confident.
However, in between then and our engaging on this new project, we learned an important lesson.
Avoid thin duplicate website content, or risk your entire campaign fall flat on it's face.
Google had just released it's Panda software update and our clients which previously had occupied multiple page one rankings for leading keywords instantly disappeared online.
Their geographic landing pages which served up the areas covered, bringing in the high quality corporate catering leads included much copy repetition i.e. area descriptions etc. which Google began penalising.
Having examined the issue, we decided on the way to resolve the problem.
We would have to heavily outweigh such low value (...to the customer) sales pages with high value well presented, useful content within the website.
We began an intensive bout of content strategising and development to swing the balance in our client's favour.
In only a matter of days was our problem solved.
The search rankings bounced back just as strong as ever, plus all the new content also pulled in interest...the phone began ringing again.
Our client was delighted and we learned a very important online marketing lesson.
Build campaigns for users first and search engines second.
Case study for generating both private and corporate catering leads
Brand design for a website to generate catering leads
We developed the brand from scratch incorporating the famed, 'Essex Saddleback' pig which is the preferred hog for this hog roast catering enterprise.
Call to action for website generating catering leads
The aesthetic chosen to complement the featured brand focus of the 'Essex Saddleback' is a butcher's chalkboard.
This we thought might resonate with the target market who might appreciate the message of authenticity.
WordPress content management system to build a website for generating catering leads
We began building a lead generation website for this catering company using WordPress content management system.
We anticipated producing large amounts of content for this campaign and therefore we needed a system robust and capable enough to assist us.
WordPress content management system is the ideal tool for this, with built in SEO advantages for this project.
Conversation rate optimisation for a website generating catering leads
We set up conversion rate optimised pages with sales copy within the page body informing customers of the details of service and quality of product.
Each page was wired with a contact form, primed for the job of producing qualified catering leads.
The contact forms were hooked up to forward enquiry details to the client's email inbox.
Information architecture for a website generating catering leads
The content within lead generation website for our corporate catering client was categorised using the silo method, as advocated by Bruce Clay.
In this way we attempted to present unto Google...and alternative search engines...a well organised and thematically arrayed website, which we hoped would be both user friendly and search friendly.
Photography for a website generating catering leads
A combination of stock photos and real event photography were used to portray the end results of what a typical corporate catering customer might expect from booking with our client.
The end results were a constant flow of high quality private and corporate catering leads.
Don't believe us...take a look at the results...
Results from our campaign to generate online catering leads
You know what they say about pictures and a thousand words...
...try on over 17-thousand new business visitors and (hundreds, upon of hundreds of catering leads)!
Within 14 months of campaign launch, this project hit it's 4-year peak number of prospective customer visits gained from just organic search results.
In the month of June 2015 (...just over a year from launching the campaign), the web traffic number grew to 1,526 total users in a 30-day period visiting our client's website, averaging 50 per day.
The total number of new visitors to the website over 4 years 17,763 new users (...however, we completed the lead generation activities within 12 months of launch).
The new user count was approximately 58% of total visits to the website, showing an average of 2 visits per user.
The analysis of the top 5 lead generating pages show the topics which enquiring customers are most interested in:
We produced hundreds of sales pages each covering the various sales territories with the scope of our client's operational reach.
Each page was optimised for service offered, place name and post code of location targeted.
The result being hundreds, upon hundreds of catering leads from which our client got many catering jobs.
Are you interested in asking a few questions about how we might be able to help you generate catering sales leads?
Does your website need improving to generate more consistent catering leads?
Do you have a web design client who want a tried and testing catering lead generating website?
Feel free to contact us today.