- 1 Hiring a WordPress tutor - the smart investment choice for your business
- 2 Typical outline of a WordPress development project plan
- 3 10 reasons why hiring a WordPress tutor is better than paying a designer?
- 4 How does hiring a WordPress tutor compare with ordering a bespoke web design?
- 5 Are you interested in becoming a WordPress tutor to other businesses?
- 6 What makes Remote Selmore your ideal WordPress tutor?
Hiring a WordPress tutor - the smart investment choice for your business
A WordPress tutor can be a highly profitable long-term investment for your business.
The merits of a professionally developed, bespoke business website are both proven quanti-fiable and quali-fiable facts.
However, knowledge transfer via teaching and learning resources, compared with stand-alone business deliverables, have a much higher long-term business yield.
"Like knowledge management, knowledge transfer seeks to organize, create, capture or distribute knowledge and ensure its availability for future users." - Wikipedia
Within this article we explain how investing in a WordPress web design tutor could be a more profitable business decision than paying for a standalone website.
What do you normally get when investing in a standalone WordPress website?
Businesses invest in websites for a number of reasons.
Some business owners simply see their website as an online digital brochure.
As such, their assigned budgeted investment reflects a relatively low value proposition. In many cases, a free DIY website with an online website builder like Wix, for example, fits the bills.
Contrarily, there are also business owners (...in our experience...) who see their websites as serious financial investments which ought to return many times their price in sales revenue & profit.
How do you value your investment in a business website?
How would you expect to identify your website in your accounting records?
As an asset?
Or long term expense?
Either way, in our experience, we have consistently seen via our client projects that business websites done well are profit aggregators.
How does WordPress actually add real business value?
The answer is: content management.
Brochure websites are static. They offer very little communication value.
Static websites lack the dimension, relevance and engaging interaction that dynamic websites provide.
Put it this way, how valuable is a newspaper on the day, week & month, after it's sale?
I hear you say, "...it really depends on what you need it for"...
- job listings
- sports results
- weather report
- property vacancies
A weekly weather forecast, for example, is worthless after the week has past.
Job listings for available vacancies will have expired a month after advert.
However, a directory of classified ads from local service & product providers might well hold substantial value for years after the publication date.
As we said before, it really depends on the user and their goal.
Regardless of user purpose, newspaper publishers combat irrelevance by catering to the most demanding type of user frequency and publishing new editions daily.
Think of your business website in quite the same way.
There are all types of users who will utilise your business.
Catering to the least demanding customer's needs conserves your resources, but doesn't do a diligent job of competently serving all customer groups.
Regular scheduling of useful communications to customers keeps them engaged and builds a growing audience.
Static brochure websites therefore are the lowest value return compared with their dynamic counterparts.
Static websites are the least relevant and appreciated website by customers because they make the least effort.
Their value burns out exponentially from the day they are launched.
Whereas the value of dynamic and regularly updated websites increase each and every day, providing excellent customer communications and reasons to buy.
The difference is as stark as trying to compare the value of investing in a new promotional poster vs. giving a bonus to your best sales rep.
No competition for where your bonus is going.
WordPress is your newly recruited online sale rep.
Typical outline of a WordPress development project plan
Within a typical WordPress web development project, a contractor will performing the following duties:
- Discovery Interview
- Finding out exactly what the customer wants with deep exploratory investigation
- Graphical schematic of how the resulting web pages will look
- Content planning
- Detailing the various digital informational assets which your website will contain
- Domain nameservers configuration
- Lining up the nameservers with the domain name to render the right view at the front end
- Hosting set-up
- Setting up a secure repository for storing and maintaining all of your website files
- WordPress installation
- Getting WordPress set-up on your server and connected with your domain name
- Custom graphics production
- All custom graphics for complimenting the new website are produced in advance
- Theme selection or bespoke design
- Produce a website which looks tailor made for your business
- Copy writing and content production
- Drafting written page content for the enjoyment of users
- Page & post set-up
- Model information architecture, complete with permalinks, categorisation & tagging
- Content insert & publication
- Putting the content produced into the relevant pages and pushing the publish button
- On-page SEO
- Lining up the on-page SEO factors, such as H1, H2 & H3 title tags to ensure optimal search results outside of external linking
- Plugin installation and set-up
- Choosing the relevant plugins and getting them set-up to enhance functionality
- Configuration and customisations
- Giving your WordPress website that extra-special opportunity to tick along uniquely
- Indexing of web pages with Google and other search engines
- Register web pages with search engines to take up the rankings immediately
- Setting up Google Analytics
- Insert revelant tracking snippets into website
At the close of the project, however big or small, once the deliverable is paid for it will be handed over to the customer.
Any additional service provision or expectation, such as maintenance or website amendment, will be performed at additional cost.
10 reasons why hiring a WordPress tutor is better than paying a designer?
WordPress is an open source software, which means anybody can learn - for FREE.
However, the learning curve to really make it do what you need, can be months, if not years down the line.
So, how do you bridge the learning gap?
Hire a WordPress tutor.
What are the advantages of hiring a WordPress tutor?
- Learn what the professionals know
- Get reference resources & material
- More development input than hiring a developer
- Ongoing maintenance savings
- Improvement and re-development savings
- Internal knowledge transfer
- Staying ahead of the tech curve
- Greater long-term yield per hour invested
- Increase your technical competencies
- More scope for diversification
- Puts you in the driving seat of your online business growth
- Why not offer your new skills to other businesses?
How does hiring a WordPress tutor compare with ordering a bespoke web design?
In business terms return on investment is typically calculated over successful annual periods.
So when comparing the cost/benefits of hiring a WordPress tutor against a web designer, we'll adopt a 2x year time frame - for perspective.
A quick case study...
Your manufacturing business wants to invest in a dynamic WordPress website.
The project specification...
You want to re-develop your current static brochure website into a dynamic custom-designed:
- corporate website,
- online shop,
- stakeholder news channel,
- user knowledge base, and,
- expert forum
You draft a brief and tender the market.
The web designer's quote...
You approach a freelance WordPress web designer who quotes 175 hours @ £30.00 per hour = £5,250.00
The WordPress tutor's quote...
You also approach a WordPress Tutor to walk you through the build process.
The cost of teaching a designated staff member 1-to-1 to build according to the specification above was quoted at 60 hours @ an hourly rate of £30.00 to build and teach + cost for custom recorded screencast lessons £200.00
Total WordPress tuition investment = £2,000.00
The return on investment...
The expected avenues of commercial return from this WordPress website are as follows:
In over 2 years...£545,000 revenue originated from the website
- Partnership engagements - £20,000
- Product sales - £450,000
- Repair & replacement orders - £75,000
- Knowledge base users - 350
- Newsletter subscribers - 2,000
Cost savings & benefits in getting staff trained by a professional WordPress tutor over the 2 years...
- Maintenance +£720 (@£30.00 per month)
- Development touches +£750 (to improve user experience and conversion rates)
- Continual in-house website R&D - user based development upgrades, content and conversion optimsation improvements
- increasing website yield by 5% growth year-on-year = +£27,250
- equivalent developer cost = +4,000
- Total ROI in savings + benefits of hiring WordPress tutor = £32,720
Leading web optimsation firms tout their well measured website tweaks improved online website conversion rates by 9% - 260%.
How does working with WordPress tutor really work?
Very simply and conveniently.
Classes will suit all levels of IT proficiency & therefore you are most welcome.
All you need to prepare for your lessons (1st introductory lesson being free) are the following:
- a real desire to grow your business using WordPress
- designated staff member to train
- laptop or desktop PC/Mac (minimum spec see: https://support.microsoft.com/en-gb/help/10737/windows-7-system-requirements)
- time to be taught
- budget to pay for the full course of lessons
What's contained in the course?
Our WordPress tuition course is comprehensive, yet user-friendly.
It is an enterprise-level course in terms of depth of knowledge transfer, but it is set at a pace & level to suit most SME budgets.
Consider, this course an expert driving license and car mechanic course for businesses wanting to drive success using WordPress.
WordPress is the car, you're the new driver and Selmore your instructor.
Our WordPress for Business course is comprised of the following:
- What is the internet?
- What are websites? How do we use them?
- What is a search engine? How does Google work?
- What is WordPress?
- WordPress installation.
- The WordPress Codex.
- Breaking down & building up a WordPress theme
- Making WordPress functional - (functions.php & plugins)
- WordPress Security
- Content - that is the whole point after all!
- Really succeeding at online promotion
- Management, analytics and measuring ROI
- Planning and prioritising for growth
The goal is to get your internal team member up to junior developer standard within 60 hours of 1-to-1 virtual classroom learning.
Our WordPress tuition fee is: £30 per hour (1st lesson free).
We offer the following take-home resources and learning materials as inclusive within the price:
- WP101 WordPress for beginners refresher course
- PDF version of WordPress Codex
- Bespoke screencast videos for advanced
- WordPress for Business Excel framework
- Custom Selmore WordPress theme
These resources greatly increase the shelf-life of the training programme, offering sound reference value for supporting internal knowledge transfer.
Are you interested in becoming a WordPress tutor to other businesses?
Business WordPress tuition can be a highly advantageous way of earning, as a self-employed freelancer:
- Are you a WordPress developer with a knack for teaching?
- Do you have lots of experience with building many types of WordPress websites?
- Are you familiar with market leading WordPress plugins?
- Do you have a flexible diary of availability?
If so, then becoming a WordPress tutor might just be a convenient way of you getting further value out of what you already know.
With average rates of pay ranging between £25 - £50 per hour, it can prove quite a financially rewarding occupation.
Filling up a teaching diary sure takes time, but then again, so does filling up a freelance pipeline of development projects.
With enough consistency in open agreements, the cash flow potential of this line of work can offer great income security.
Many online agencies are welcoming growing numbers of WordPress tutors - often with free registration processes.
Recorded video screencast lessons are also a popular means of delivery.
Online tuition agencies offer arrangements where lessons can be accessed by students remotely.
The agency fee levied as commission percentage (%) on each sale.
Aside from registering with an agency, you could go it alone and start-up your own business promoting WordPress tuition services via...a WordPress website, of course!
Coupled with matching social media channels and some popular online referral partners you could get quite busy, quite quickly.
What makes Remote Selmore your ideal WordPress tutor?
- We know business.
- We know WordPress.
- We've been professionally building WordPress websites for close to 10 years now.
- We love teaching.
- We've built countless WordPress websites for ourselves and for clients across many industries.
- We have a desire to make technical things simple, yet enjoy the value of understanding complexities.
- Our teachers are qualified to teach.
- We understand that tools are only a means to an end (in other words, we're big on application)
- We love giving value.
- We always want to improve.
- Professionalism with a passion for people has helped us greatly in business.
- Your first lesson is FREE!
WordPress tutors are in plentiful supply online - but that doesn't make all WordPress courses the same.
Whilst there is much to be gained by examining the various course curriculum online...there's no substitute for talking.
That being said...
Why not call us to arrange your first FREE lesson.