It’s the ultimate leverage for conversion in sales.
Seeing stuff that you absolutely need (and is certain to kick-off your successes), but it sits behind the shop window.
You can see it, but you can’t have it – unless you pay the right price.
And worse still, you can see a whole crowd of folks inside – lapping up the value.
You feel like you’re missing out.
This is the draw of the online gated community.