Who really owns a website? A great question. Pixels on a page, virtual real estate, digital files, content, media, data…it can all seem a bit imaginary at times. These days, it is indisputable how mission critical to business the use of a website really has become. With importance comes value and indeed risk if it […]
10 valuable tips to learn from our white label clothing failure
A white label apparel business requires much more planning than you’d probably think A few years ago we experimented with a white label apparel venture. Our goal was to ascertain feasibility. We imported wholesale quantities of premium branded workwear into the UK from a large distributor in America. Suffice to say, our venture was a flop. The […]
Generating work systematically: 16 expert tips for sole traders
Hands down, “…generating work…” (business development) has got to be THE most critical challenge we’ve faced whilst trying to sustain our freelance consultancy over the last 7 years. Why? Two words: exposure (&) saturation. If you are a self-employed freelancer, or sole trader, you’ll undoubtedly feel our pain. Exposure in that, as a freelancer or sole […]
What can a WordPress tutor do for your business?
Hiring a WordPress tutor – the smart investment choice for your business A WordPress tutor can be a highly profitable long-term investment for your business. The merits of a professionally developed, bespoke business website are both proven quanti-fiable and quali-fiable facts. However, knowledge transfer via teaching and learning resources, compared with stand-alone business deliverables, have a […]
How to get catering leads?…build a lead generation website
It’s how we got started. An early client of ours was a caterer, we had to solve, “How to get catering leads?” Catering leads were the first issue we had to tackle in our marketing consultancy. To date, corporate catering niches have proved the most successful online lead generation territory for Selmore. Our client’s questions […]
Should I rent a website vs. invest in owning one?
A website should be more than a brochure. But at such expense, you might ask, “…should I rent a website.“ If you see your website as an expense, you’ll balk at the costs professional of hiring a professional – thus you might be thinking around the subject and asking, “…should I rent a website?” Renting a […]