A person or group of people might be motivated to start a business for a variety of reasons:
To Gain
- Make more money than they currently do
- Develop an expertise
- Have more autonomy over their day-to-day lives
- Satisfaction of personal achievement
- A more secure means of earning
To Give
- An inheritance for children
- Benefit society for the better
- Fix a current problem
- Do a better job than other businesses
- To engage people
- Maximise the value added to society from one’s skills