Entrepreneurs are innovators

Entrepreneurs invent new solutions to business problems. They identify customer needs in the market and conceive new ways to satisfy them, profitably.

Entrepreneurs can innovate in new thinking, new inventions, or both.

Sometimes, just seeing a problem from a new perspective is enough to spark a viable business enterprise. In other cases, applying a novel technological solution is necessary to make a sufficient impact.

Entrepreneurs have to be willing to approach opportunities with novel methods. Timing is also critical, and addressing a gap in the market whilst customers are unfulfilled is key to gaining traction for success.

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