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Entrepreneurs identify gaps in the market

An entrepreneur has the skill of identifying commercial opportunities where customer needs are not fulfilled by existing products or services, otherwise known as “gaps in the market”. […]

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Entrepreneurs want to earn more money

A benefit of becoming an entrepreneur is the potential to earn more money compared with employment or self-employment. This is because starting a business offers uncapped “upside” (profit). […]

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Entrepreneurs want to pursue an interest

Often, entrepreneurs start a business out of passion. An interest that develops, through dedication, into a sustainable enterprise that grows beyond being a ‘hobby, with benefits’ into an economic powerhouse. […]

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Entrepreneurs want flexible working hours

One of the most attractive benefits of being your own boss is the ability to choose your working hours. Entrepreneurs are often driven by this desire to direct their daily commitment. […]

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An entrepreneur wants to “be his own boss”

Entrepreneurs desire to work for themselves, rather than for others. They crave the freedom of choice that comes with fueling one’s own financial success. […]

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Entrepreneurs must be willing to take risks

Entrepreneurs have a pioneer mindset. They are champions of opportunity. They are dissatisfied with how things are and are willing to pay the cost to make them better because they esteem the potential rewards worthy. […]

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