RevPAR or revenue per available rooms is a highly regarded KPI (or key performance indicator) for hotel businesses, large or small…demonstrating how much V-rooooom per room you really generate!
[Read more…] about RevPAR for Hotels: A Comprehensive Guide
Weighing Up: Rate Parity for Hotels
By definition, rate parity for hotels, is the practice of providing identical (equal) room pricing across all distribution channels.
Exercising integral control over the marketing mix, in particular, pricing, is becoming increasingly complicated for hotels within this fragmented marketplace. [Read more…] about Weighing Up: Rate Parity for Hotels